For the first time in India Amnesty International India launched a campaign in partnership with Bangalore Police to ensure that women in Bangalore can report sexual violence to the police safely and with dignity, without being a victim to prejudice and bias. As a part of the campaign, Amnesty International campaigners have interacted with over 30 police officials and collected data on their challenges to safe reportin and the Safe Reporting Pledge is now displayed in 10 identified Pilot Police Stations, signed by police officials.
The launch of the community and police partnership was conducted through an event in Ashok Nagar Police Station on 25 July, 2015
The main components of the launch were:
o Painting of the wall of the police station with women empowerment messages. This was led by a well - known painter. The police and public participated in the painting activity.
o A kiosk was inaugurated where people could walk in and experience the process of filing an FIR through a Virtual Reality kit (details provided later)
o An appeal was made for citizens to join the Police –Citizen Network. A few representatives who have volunteered also attended the event.
o The Bangalore Police Commissioner personally attended the event and made an address briefing the invitees on the initiative
He also mentioned that this was one of those rare occasions when police in Bangalore was formally partnering with a human rights organization and also the Commissioner was attending an event in a local police station.
The event was attended by around 200 people.
Visibility, Campaigning and Highlights
Most major national and regional media covered the event. Covered in Hindu, TOI, Bangalore Mirror, Deccan Chronicle, Deccan Herald, Bangalore Mirror, Kannada Prabha, Prajavani, Vijayavani and a few more websites etc.
Zoom Car a self drive car agency with 0.15 million reach partnered with us to promote the campaign. They put our collaterals and emailed to their subscriber base.
Local newspapers like Bangalore One gave us pro bono space for campaign promotion. A low cost ad was put up in Bangalore Mirror. Social media reach overshot 1 million views. Bangalore Police twitter handles and Police Commissioner twitter handles were used to reach out to their massive supporter base.
Scale up the initiative to all police stations in Bangalore and also replicate the model in another city.